uCertify

Social Media Marketing

(SOCIAL-MEDIA.AA1)/ISBN:978-1-64459-472-8

This course includes
Lessons
TestPrep
Social Media Marketing

Lessons

9+ Lessons | 100+ Exercises | 60+ Quizzes | 42+ Flashcards | 42+ Glossary of terms

TestPrep

40+ Pre Assessment Questions | 40+ Post Assessment Questions |

Video Lessons

32+ Videos | 07:39+ Hours

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Here's what you will learn

Download Course Outline

Lessons 1: Introduction

  • Why Social Media Marketing is So Popular?
  • What's in the Course?
  • Who Should Read This Course?

Lessons 2: Understanding Social Media Marketing

  • Evolution of Social Media
  • What is Social Media Marketing?
  • Importance of Social Media in Marketing
  • Client Brief
  • Summary

Lessons 3: Social Media Platforms

  • Overview of Popular Social Media Platforms
  • Choosing the Right Platforms for Your Business
  • Platform Demographics and Usage Patterns
  • Summary

Lessons 4: Developing a Social Media Strategy

  • Setting Goals and Objectives
  • Identifying the Target Market
  • Creating a Content Strategy
  • Summary

Lessons 5: Planning Social Media Campaign

  • Building a Content Calendar
  • Scheduling and Automation
  • Budgeting for Social Media Marketing
  • Summary

Lessons 6: Content Creation Strategies

  • Content Creation
  • Visual Content: Images and Infographics
  • Video Content: From Short Clips to Live Streaming
  • Summary

Lessons 7: Measuring Success with Analytics

  • Introduction to Analytics Tools and Services
  • Key Performance Indicators
  • Analyzing and Interpreting Social Media Data
  • Summary

Lessons 8: Marketing Techniques

  • Organic Reach and Engagement
  • Paid Advertising on Social Media
  • Influencer Marketing Strategies
  • Summary

Lessons 9: Emerging Technologies in Social Media Marketing

  • Augmented Reality and Social Media
  • Virtual Reality and Its Potential
  • Artificial Intelligence in Marketing
  • Summary