Social Media Marketing
(SOCIAL-MEDIA.AA1)/ISBN:978-1-64459-472-8
This course includes
Lessons
TestPrep
Lessons
9+ Lessons | 100+ Exercises | 60+ Quizzes | 42+ Flashcards | 42+ Glossary of terms
TestPrep
40+ Pre Assessment Questions | 40+ Post Assessment Questions |
Video Lessons
32+ Videos | 07:39+ Hours
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Here's what you will learn
Download Course OutlineLessons 1: Introduction
- Why Social Media Marketing is So Popular?
- What's in the Course?
- Who Should Read This Course?
Lessons 2: Understanding Social Media Marketing
- Evolution of Social Media
- What is Social Media Marketing?
- Importance of Social Media in Marketing
- Client Brief
- Summary
Lessons 3: Social Media Platforms
- Overview of Popular Social Media Platforms
- Choosing the Right Platforms for Your Business
- Platform Demographics and Usage Patterns
- Summary
Lessons 4: Developing a Social Media Strategy
- Setting Goals and Objectives
- Identifying the Target Market
- Creating a Content Strategy
- Summary
Lessons 5: Planning Social Media Campaign
- Building a Content Calendar
- Scheduling and Automation
- Budgeting for Social Media Marketing
- Summary
Lessons 6: Content Creation Strategies
- Content Creation
- Visual Content: Images and Infographics
- Video Content: From Short Clips to Live Streaming
- Summary
Lessons 7: Measuring Success with Analytics
- Introduction to Analytics Tools and Services
- Key Performance Indicators
- Analyzing and Interpreting Social Media Data
- Summary
Lessons 8: Marketing Techniques
- Organic Reach and Engagement
- Paid Advertising on Social Media
- Influencer Marketing Strategies
- Summary
Lessons 9: Emerging Technologies in Social Media Marketing
- Augmented Reality and Social Media
- Virtual Reality and Its Potential
- Artificial Intelligence in Marketing
- Summary